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Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Also, it was the news on Paris that had the maximum skew from male viewers,” the S-Group analysis revealed.īusiness Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. “Amongst the three stories, story covering blasts in Paris received higher viewership contribution from higher SECs- A/B, whereas Modi's visit to the UK had higher skewness from SEC D/E. Report on Diwali celebrations was also given decent coverage and received average Viewership. The momentum was maintained by coverage on Prime Minister Narendra Modi’s visit to the UK and was topped by the coverage on the multiple attacks in Paris on Friday night.Īccording to S-Group, the data analytics arm of TAM Media, these three stories together were given 54% coverage in the Hindi news genre and 63% coverage in the English News genre.
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November 8 started the festive week with the Bihar poll results which gave news channels a huge spike in viewership. English news channels saw a jump of 17% while Hindi news channels saw a spike of 44% during the week as compared to the last week.
DAILY THANTHI NEWS TV TV
Tamil Nadu has around six actively viewed Tamil news channels like the Sun Group’s Sun News, the Dina Thanthi’s Thanthi TV, M Karunanidhi-owned Seithigal, Captain News, New Gen Media Corporation’s Puthiya Thalaimurai TV and Lotus news.Įarlier in November during the festive week of Diwali, English and Hindi news channels had received a similar boost in ratings thanks to three major events. The same trend was seen in market outside Chennai, throughout the state. Other genres like Tamil music and Tamil movies also lost market share. The decline in viewership in Chennai was due to a massive power outage.Īs a result, Tamil general entertainment channels saw share of viewership decrease from average 50.7% between week 45 and 48 to 46.7% in week 49 in Chennai.
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Total TV consumption in the market dropped from an average 718 GRPs to 136 GRPs in terms of its average daily TV consumption with average weekly reach dropping from 86.6% to 52.45% in week 49’15.
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The flood situation in the city seemed to have kept viewers glued to news channels wherever consumption was not hindered due to power outage. As a result, amongst the genres, Tamil news genre witnessed the maximum hike in Chennai by holding a share of 9.6% as against 5% share in the previous weeks. According to TAM Media Research’s data for TV viewership between November 29 and December 5 (Week 49 of 2015), while English and Hindi news channels showed flat growth curve in Chennai, Tamil news channels thrived.Įven in Tamil Nadu territories ex-Chennai, including in areas with population between 100, 000 to one million, viewership data showed similar trends. Despite the deluge that brought Chennai to a standstill in the first week of December, the share of Tamil news channels doubled, even as the total TV consumption in the region declined by 81%.